Here you can find functional clothes that play a fundamental role in the society around us. In fact, ours are garments that have no gender, season or size. Elegant models that can be worn by all those who have an interest in overcoming prejudice and people’s doubtful looks. Through our proposals we want to remove all those “labels” that generate prejudice, discrimination and envy. This is why in our shop you will find the only eco-sustainable clothes from Mendrisio: ethical and Swiss Made creations that will not be diversified into traditional sectors for men and women, or by seasonality. Because we don’t believe in categories. We revolutionize them.
When we decided to undertake this ambitious challenge with determination, we had no doubts about what the iconic message to convey was. Tired of a society that marginalizes too easily, in favor of stereotypes and false myths, we have chosen to defend diversity as inclusiveness.
RIOT believes in something that identifies each individual, without judging them, but rather inserting them into society. With style, elegance and fearlessness. Just like all the lines of our clothes, which are not presented on the market as a status symbol of wealth or elegance, but simply with the desire to appear themselves.